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Beauty Skin Growth Marketing

Beauty Skin is a private skincare studio led by esthetician Carmen Gomez in Cathedral City. Provides advanced skincare treatments and permanent hair removal solutions.

Beauty Skin is a private skincare studio led by esthetician Carmen Gomez in Cathedral City. Provides advanced skincare treatments and permanent hair removal solutions.

Beauty Skin is a private skincare studio led by esthetician Carmen Gomez in Cathedral City. Provides advanced skincare treatments and permanent hair removal solutions.

About the project

partnered with Beauty Skin, an esthetician studio in Palm Springs, to turn inconsistent bookings into a predictable flow of clients. By combining organic content, smart SMS automations, and reactivation campaigns, we re-engaged past clients, boosted reviews, and built a sustainable growth engine — all without ad spend.

partnered with Beauty Skin, an esthetician studio in Palm Springs, to turn inconsistent bookings into a predictable flow of clients. By combining organic content, smart SMS automations, and reactivation campaigns, we re-engaged past clients, boosted reviews, and built a sustainable growth engine — all without ad spend.

partnered with Beauty Skin, an esthetician studio in Palm Springs, to turn inconsistent bookings into a predictable flow of clients. By combining organic content, smart SMS automations, and reactivation campaigns, we re-engaged past clients, boosted reviews, and built a sustainable growth engine — all without ad spend.

Date:

May 13, 2024

Client:

Beauty Skin

Services:

Web Design

Project Details

Client: Beauty Skin (Palm Springs, CA)

  • Timeline: May 2024 – July 2025

  • My Role: Lead Marketer

  • Team: Graphic Designer, Video Editor, Business Dev Rep, Tech Lead

  • Tools: GoHighLevel, Zapier, Canva, CapCut, Meta Suite, Typeform

Key Outcomes:

  • Consistent $2K–$3K monthly bookings (up from $500–$1K baseline)

  • 25+ dormant clients reactivated in 60 days

  • 15 new 5-star reviews via automated follow-up

  • 300% growth in email/SMS list

  • 90% fewer no-shows with reminders + rebooking flows

"Before this system, I was constantly stressed about no-shows and slow weeks. Now I have a steady flow of clients, more reviews, and I don’t feel chained to Instagram every day. The automations run in the background, and I finally get to focus on giving great services."

Carmen Gomez

Owner, Beauty Skin

Things I Did

  • Audited booking flows and segmented client database

  • Built SMS/email automations for rebooking, reviews, referrals, and loyalty offers

  • Designed seasonal campaigns (Back-to-School, Glow-Up Packages, etc.)

  • Created giveaways and model calls to drive engagement + fill underbooked services

  • Optimized booking page for clarity and mobile conversions

  • Launched a consistent content calendar of Reels, Stories, and educational posts

  • Installed a CRM dashboard to track pipeline, revenue, and client lifecycle